ATEL 2474; Optical ID of Bright Black Hole X-ray Nova in M31

We report the likely optical ID of the bright transient recently discovered in M31, CXOM31 J004253.1+411422 (Henze etal, ATEL 2356). With a peak X-ray luminosity of nearly 5e39 erg/sec, this is the brightest X-ray transient yet found in M31. An approximately 4000 second HST exposure on 21 Jan 2010, using the ACS and F435W filter, finds an apparently new object with m(f435w)=23.8. This object is not seen in an earlier serendiptious 4000 second ACS exposure on 13 October 2004 using the F660N filter. Finding charts are available at http://hea-www.harvard.edu/~garcia/m31/J004253.html We note that given the difference in the filters it is possible that the object is not the counterpart, but mearly extremely blue. Followup observations with the F435W filter are planned and will address this possibility. Taking the M31 distance modulus of 24.47 and assuming a typical absorption at B of A(B) = 0.4, the absolute magnitude of the likely counterpart is M(B) = -1.04. Assuming the X-ray luminosity was still near its peak level on 21 January, the Van Paradijs and McClintock 1994 relation between luminosities and orbital periods for X-ray binaries suggests an orbital period of 5.6 days, similar to that found for other transients in M31 (ie, Williams etal 2005 ApJ 620 723).